So, who is this guy?
MALVERNS MAYHEM
James joined the DMR crew for our annual weekend of chaos at the Malverns Classic 2025 – check out his Lake Ride sessions for a different take on what James is up to…
James is the new guy on the scene here – a product of the combination of Katy Curd’s MTB academy, steely determination and a supportive family unit, James is making rapid progress on the UK downhill circuit. The junior class has never been so competitive, and James is cutting a path right through the ranks.
Not only that, but James does it all with a humble attitude and a silky-smooth style that looks so good it simply makes you want to grab a DH bike and tag along for the ride – good luck in trying to keep up. Keep an eye on this guy – it’s nothing but good times ahead for James.
Atherton 200
James joined the DMR crew for our annual weekend of chaos at the Malverns Classic 2025 – check out his Lake Ride sessions for a different take on what James is up to…
For over 30 years, we have dedicated ourselves to creating some of the finest mountain bikes, dirt jump bikes, pedals, frames, and components in the industry. Our journey has seen the development of iconic products like the V12 pedal, Deathgrips and the legendary Trailstar bike, all of which have become symbols of quality and performance. Our passionate team of experienced riders and innovative designers collaborates closely with some of the most prominent characters in the sport, ensuring that every part we create not only meets but exceeds the design brief. Through relentless testing and feedback, we strive to make the best products in biking. See you at the trails.
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