OLLY WILKINS

Olly Wilkins has been flying the DMR flag for two decades, and the guy’s energy is basically baked into the brand’s DNA at this point. He showed up with a dirt-rat grin, a shovel in one hand and a ratty bike in the other, swore the sacred oath of “ride bikes, have fun,” and never looked back.

Since then, Olly’s been our in-house chaos engine — throwing ideas around the workshop, shaping product designs with his creative-genius brain, and helping build some of the most iconic parts to ever hit a set of trails. If a DMR product looks good, rides good, or just feels right… chances are Olly had something to do with it.

When he’s not cooking up the next big thing, he’s out roaming the planet — slashing turns, boosting lips, shredding those DMR parts, and keeping that signature Wilkins steeze flowing wherever he goes. Olly doesn’t just ride for DMR. He bleeds DMR.